Web PR

If selling a product is the first goal of any marketing campaign, selling the brand itself comes a close second. This is the essence of public relations: controlling what is said about a brand and directing the conversations around it to maintain the brand’s public image.

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Writing for your blog

A blog is an online journal or article repository that is updated regularly and that focuses quite narrowly on a specific topic. You will learn more about how and why to create a blog in module 7, but here are some pointers on writing great blog content.

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Writing for your email newsletter

Your email newsletter is very different from your website because it is targeted at people who have already taken an action to connect with your brand. Its main purpose is to keep customers engaging with your brand on a regular basis and to update them on your news.

كورس انجليزي لتحسين وتقوية مهارة الاستماع في اللغة الانجليزية 

Writing for your website

Your website is the public face of your brand online and therefore needs to contain content that is both general and informative. It has to appeal to people who know nothing about your company but who are looking for a solution to a problem that your product is designed to solve.

كورس انجليزي لتحسين وتقوية مهارة الاستماع في اللغة الانجليزية 

Search engine optimisation (SEO)

SEO is one of the most talked-about aspects of online marketing and is so complex that it will be dealt with separately in chapter 6. Don’t worry: you do not need to know or apply any SEO principles until then. For now, here is a brief explanation for the sake of completeness.

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Writing for the web

Excellent online copywriting needs to adhere to two rules: first, it must follow the conventions of good writing in general, and second, it must adopt the special principles of writing for the web.

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website is the important step of your internet marketing strategy.

Getting a well-functioning and effective website is the first and most important step of your internet marketing strategy. Depending on your needs, you can build a website yourself or get a team of specialists to help you. Either way, keep all of the design and development tips from this chapter in mind throughout the process.

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