Your email newsletter is very different from your website because it is targeted at people who have already taken an action to connect with your brand. Its main purpose is to keep customers engaging with your brand on a regular basis and to update them on your news.
IIt is also a good way to share the longer content you create for your blog, if you have one. Because email is sent to a person’s inbox, it should be more conversational and informative than your website. Also keep in mind that people have limited time to read emails and often don’t enjoy doing it, so make sure that your newsletter is short and entertaining and that it addresses current, relevant issues. Provide links back to your website for those who want to read more content or find out more about your brand. Your subject line, like an article headline, is the most important part of the message because it will determine whether your email is opened. Keep it consistent and clearly branded so that readers know what to expect when it arrives in their inbox.You will learn all about setting up an email marketing
o Bad: Main | Company | Work | Product | Customers | Details
o Good: Home | About | Our portfolio | Our product | Testimonials | Contact
• Your “about” page. Customers who visit your “about” page are generally looking for two types of information: your business credentials and your company’s history. Provide both by giving a quick summary of your origins and services (don’t go into too much detail here; save it for a dedicated
page), and also including a lengthier but optional story of how your company came about. Using a personal angle is engaging and shows that you are a real, trustworthy person to do business with.
• Repetition. Don’t be afraid to repeat key information on your website. Use the same keywords and key phrases to emphasise the selling points of your business, and be consistent in your use of terminology. Repetition also provides an obvious link between different pages, which makes navigation easier for the user.