Navigator Consulting offers a range of introductory and advanced training courses for web design, emarketing, search engine optimisation, e-CRM, ecommerce development, and social media promotion.
E-marketing strategies and plans
top-level management
small groups of staff from one company or department
multi-company courses within a specific sector, e.g. hotels, wineries, etc.
open-training courses for companies and executives from multiple sectors
Introduction to Online Sales and Marketing
Online statistics and market trends
Content Management Systems (CMS) and Templates
Online Sales / eCommerce Systems and Promotion
Search Engine Optimisation
Web Design 2.0
“3rd generation” Web Design Principles – Graphic Design
The graphic design - SEO trade-off
Content Management System Design
User Interaction & Social Media Integration
Basic Content Necessary for Food & Beverage Promotion
Evaluation of Successful Websites
Search Engine Optimisation – Site Design
Html Code and SEO
Using the Google Adwords Keyword Tool
Keyword Frequency, Density, Positioning
Incoming and Outbound Links
Google Pagerank, Google Plus, Google Like
Optimising for Google, Yahoo, and Alexa
Online Advertising - Pay-per-Click (PPC) Campaigns
Understanding the Pay-per-Click (PPC) concept
Setting up PPC Campaigns on Google & Facebook
Choosing between PPC and Impressions
Measuring advertising effectiveness
Budgeting and Return-on-Investment
Branded Advertising
Managing online branded advertising campaigns
Planning online media reach and frequency
Optimal Advertisement design
Selecting online sites to advertise
Measuring advertising effectiveness
Budgeting and Return-on-Investment (ROI)
Social Media Promotion / “Free” Marketing
Setting up and Managing Facebook, LinkedIn and Google+ pages
Social Media Marketing - Inviting Friends and Fans
Integrating Social Media with Online and Offline Marketing
General Database Marketing & Email Campaigns
Developing an email database
Planning email marketing campaigns
Working with in-house and cloud applications
Online Linking Strategies and Promotion
Inbound Link Strategy (Backlink Strategy)
Directory Listings
Press Releases and Free Marketing
Forums and Blogs
Website Statistics
Using Google Analytics
Website Traffic by Country, Browser, Language, Keyword, Search Engine, etc.
Managing your Online Development Effort
اضغط الرابط اسفله
Online Sales / eCommerce Systems and Promotion
Search Engine Optimisation
Web Design 2.0
“3rd generation” Web Design Principles – Graphic Design
The graphic design - SEO trade-off
Content Management System Design
User Interaction & Social Media Integration
Basic Content Necessary for Food & Beverage Promotion
Evaluation of Successful Websites
Search Engine Optimisation – Site Design
Html Code and SEO
Using the Google Adwords Keyword Tool
Keyword Frequency, Density, Positioning
Incoming and Outbound Links
Google Pagerank, Google Plus, Google Like
Optimising for Google, Yahoo, and Alexa
Online Advertising - Pay-per-Click (PPC) Campaigns
Understanding the Pay-per-Click (PPC) concept
Setting up PPC Campaigns on Google & Facebook
Choosing between PPC and Impressions
Measuring advertising effectiveness
Budgeting and Return-on-Investment
Branded Advertising
Managing online branded advertising campaigns
Planning online media reach and frequency
Optimal Advertisement design
Selecting online sites to advertise
Measuring advertising effectiveness
Budgeting and Return-on-Investment (ROI)
Social Media Promotion / “Free” Marketing
Setting up and Managing Facebook, LinkedIn and Google+ pages
Social Media Marketing - Inviting Friends and Fans
Integrating Social Media with Online and Offline Marketing
General Database Marketing & Email Campaigns
Developing an email database
Planning email marketing campaigns
Working with in-house and cloud applications
Online Linking Strategies and Promotion
Inbound Link Strategy (Backlink Strategy)
Directory Listings
Press Releases and Free Marketing
Forums and Blogs
Website Statistics
Using Google Analytics
Website Traffic by Country, Browser, Language, Keyword, Search Engine, etc.
Managing your Online Development Effort